Guest touchpoints are those details that go beyond mere functionality. They're the thoughtful elements that evoke a sense of romance or nostalgia, leaving a lasting impression on customers. Whether it's the way a menu is presented, the design of the furniture, or the ambience created by lighting and music, these touchpoints can make all the difference.
One of the key aspects to consider is how they align with the overall philosophy of the brand. Whether your focus is on paddock-to-plate dining or serving single-origin coffee, every detail, from the menus to the interiors to the very last thoughtful touchpoint, should confirm to the customer what your brand stands for.
When styling a front-of-house area, it is important to consider how both customers and staff will interact with the space. Our hooks & nails, such as our banks, seer & faraway - can be drilled to walls to swap out daily specials for ease of communication and look great sitting in a row.
There are a variety of ways in which you can display menus that go beyond the standard practice; our Trouve clips can be nailed to walls to clip & hang the menus for a more rustic look, or they can sit neatly within our compass caddies or tinsmith (depending on their size.) Or simply be hung by our large range of hooks. Our caddies are also a great option for holding sauces, napkins or salt & pepper and can ideally sit from table to table for customers to help themselves, or at waiters' stations.
Hooks are a must when styling spaces. Not only are they extremely practical, but they can be a great option for displaying art, hanging plants, coats, bags & hats, signage or ambient lighting. The same can be said for our Earnest curtain rods. These durable pieces can hold weightier objects; such as hoisting our petrel chain - this works especially well for a slightly oversized chalk menu and can be adjusted to different heights for different aesthetics/needs.
Our compass loop caddy can be hung from the Earnest to store menus and other hospitality essentials. And of course, the earnest works perfectly as it is intended - as a curtain rail. Add a little bit of visual interest with cafe-style curtains - a straight-hanging curtain used to cover the lower part of a window or door.
While these details may seem small or even subconscious, they play a crucial role in shaping the customer experience and keeping them coming back for more. It's about creating a cohesive and immersive environment that resonates with customers on a deeper level, making them feel connected to your brand and eager to return.
What you have on display and more importantly, how you display it - can create such a difference in how your customer base navigates and enjoys being in your space. Utilising creative displays will make memorable experiences for your guests. Try using our loot baskets for presentation breads & baguettes, or our palmer shelves for holding coffee beans. (These also pair beautifully with any brackets from our extensive range.) Small accessories can also have just as large an impact. Our riverkeeper stones make for a sweet paper weight to hold down & organise loyalty cards at the register and our keychains are ideal for making bathroom keys just that little bit nicer!
Every detail in styling is integral, even when designing the back-of-house areas. Our chandler racks are perfect for organising kitchen equipment and our soap dispensers are a great way to elevate essential mundane practices such as washing hands. Bathrooms should not be forgotten either. Simple improvements like integrating nicely designed toilet roll holders, soap pumps, towel rails and hooks make all the difference. Adding final touches such as our porthole or shield mirrors will further elevate the atmosphere, leaving customers noting that the space was well-considered.
In my years in the industry, I've seen firsthand how these guest touchpoints can make a real difference. Whether it's a beautifully designed menu, a cozy seating area, or a carefully curated playlist, these small details can create a sense of magic that keeps customers coming back time and time again.
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