On a recent roadtrip to the central coast of California we visited a couple of the motels from the very clever group, Shelter Social Club.
First stop was Los Alamos to The Alamo Motel. An amazing refurb of a 1940/50’s motel, using Georgia O’Keefe as a muse. Through a paint schedule of black & white, rough sewn cladding of doors, uber-cool lighting & great branding they have turned a drab run down daggy motel into a fun, vibrant, must-see place to hang out & stay.
The rooms are thoughtful & simple with witty high&low design choices; plywood floors, claw-footed bathtubs (rooms 9&18), terracotta floors with black grout and spot-on lighting & fun service details.
At the centre of the U shape master plan is a communal fire pit with festoon lighting (always says a party), swings, a tasting shed for their labeled wine, Municipal, which sits in the middle and invites guests & locals to shoot the breeze during a tasting or just a glass. What could be thought of as a sleepy town is most definitely not!
It's a one road town with the best food around; an authentic, local stop with serious foodies at the helm